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Sir Richard Branson is an English business magnate and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
In the late 1990s, Branson and musician Peter Gabriel discussed with Nelson Mandela their idea of a small, dedicated group of leaders, working objectively and without any vested personal interest to solve difficult global conflicts.
On 18 July 2007, in Johannesburg, South Africa, Nelson Mandela announced the formation of a new group, The Elders, in a speech he delivered on the occasion of his 89th birthday. Kofi Annan serves as Chair of The Elders and Gro Harlem Brundtland as Deputy Chair. The other members of the group are Martti Ahtisaari, Ela Bhatt, Lakhdar Brahimi, Fernando Henrique Cardoso, Jimmy Carter, Hina Jilani, Graça Machel, Mary Robinson and Ernesto Zedillo. Desmond Tutu is an Honorary Elder. Nelson Mandela was an Honorary Elder. The Elders is independently funded by a group of donors, including Branson and Gabriel.